HUANG SHENGCHAO; OOI KOK LOANG. STUDY ON THE INFLUENCE OF LIVE-STREAMING E-COMMERCE INTERNET CELEBRITY’ PERFORMANCE MARKETING ON CONSUMERS’ IMPULSIVE PURCHASING BEHAVIOUR. International Journal of Accounting, Finance and Business, [S. l.], v. 9, n. 55, 2024. Disponível em: https://academicinspired.com/ijafb/article/view/829. Acesso em: 7 oct. 2024.