HUANG SHENGCHAO; OOI KOK LOANG. THE EFFECT OF INTERNET CELEBRITY CHARACTERISTICS ON UNIVERSITY STUDENTS’ PURCHASE INTENTION IN THE CONTEXT OF LIVE STREAMING E-COMMERCE IN CHINA. International Journal of Accounting, Finance and Business, [S. l.], v. 9, n. 55, 2024. Disponível em: https://academicinspired.com/ijafb/article/view/823. Acesso em: 7 oct. 2024.