KEK YUAN PING; RUSNIFAEZAH MUSA. NEW MANIA OF CONSUMPTION PATTERN: A CONCEPTUAL PAPER OF FACTORS INFLUENCING IMPULSE BUYING IN LIVE STREAMING SHOPPING. International Journal of Accounting, Finance and Business, [S. l.], v. 9, n. 54, 2024. Disponível em: https://academicinspired.com/ijafb/article/view/815. Acesso em: 7 oct. 2024.