MOHD WAHID, Siti Daleela. More than coffee: How experiential marketing shapes customer satisfaction among Malaysian university students. International Journal of Accounting, Finance and Business, [S. l.], v. 11, n. 66, p. 371–383, 2026. Disponível em: https://academicinspired.com/ijafb/article/view/4452. Acesso em: 20 sep. 2026.