SAHRIM, Azila; ALI, Asiah; IDRIS, Asma’ Rashidah; ZOOLKEFLI, Zuliana; ZULKIFLI, Ahmad Farouk; ZAINAL ABIDIN, Nurain Farahana; KAMARULZAMAN , Masrul Hayati. Bridging the exposure-to-purchase gap in TikTok Shop affiliate marketing: A trust-centered conceptual framework. International Journal of Accounting, Finance and Business, [S. l.], v. 11, n. 65, p. 235–247, 2026. Disponível em: https://academicinspired.com/ijafb/article/view/4382. Acesso em: 11 aug. 2026.