ZAINOL, Zuraidah; MANSOR, Mahaliza; MOHD SHOKORY, Suzyanty; ABDUL WAHAB, Nadratun Nafisah. Adoption of internal marketing strategies for improving internal customer psychological well-being, commitment and performance: The bibliographic review. International Journal of Accounting, Finance and Business, [S. l.], v. 11, n. 64, p. 1–15, 2026. Disponível em: https://academicinspired.com/ijafb/article/view/3952. Acesso em: 16 mar. 2026.