MANGRUWA, Rajiv Dharma; A MANSOR, Nur Naha; HUSIN, Noor Hassanah; YASMIN, Savira. Why E-Wom and product quality leverage purchase intention of beauty market? Evidence brand image as a mediator through E-Commerce in Indonesia. International Journal of Accounting, Finance and Business, [S. l.], v. 10, n. 60, p. 271–288, 2025. Disponível em: https://academicinspired.com/ijafb/article/view/3063. Acesso em: 1 jul. 2025.