ABDULLAH, Siti Salmiah; ABDUL WAHID, Nur Kamariah. E-CRM as a catalyst for brand awareness and engagement: A strategic imperative for private institutes of higher learning in Malaysia. International Journal of Accounting, Finance and Business, [S. l.], v. 10, n. 59, p. 106–115, 2025. Disponível em: https://academicinspired.com/ijafb/article/view/2858. Acesso em: 4 apr. 2025.