SOOK FERN YEO; CHENG LING TAN; KAH BOON LIM; MEI LING GOH; FARAH AMANI ABDUL WAHAB. VIRAL MARKETING MESSAGES: CONSUMER PURCHASE INTENTION TOWARDS FASHION APPAREL. International Journal of Accounting, Finance and Business, [S. l.], v. 5, n. 30, 2020. Disponível em: https://academicinspired.com/ijafb/article/view/274. Acesso em: 7 oct. 2024.