(1)
Sahrim, A.; Ali, A.; Idris, A. R.; Zoolkefli, Z.; Zulkifli, A. F.; Zainal Abidin, N. F.; Kamarulzaman , M. H. Bridging the Exposure-to-Purchase Gap in TikTok Shop Affiliate Marketing: A Trust-Centered Conceptual Framework. IJAFB 2026, 11, 235-247.