CSR AMONG THE STAKEHOLDERS IN MALAYSIA: EXAMINING THE CSR INITIATIVES, IMPACT, AND FUTURE TRENDS IN BUSINESS PRACTICES

Abstract

CSR practices have become increasingly significant in Malaysia, prompting researchers to explore their various dimensions and impacts. This paper presents a qualitative inquiry into CSR perceptions among stakeholders in Malaysia, focusing on unraveling narratives surrounding CSR initiatives, their perceived impacts, and anticipated future trends in business practices. Using a case study approach integrated with surveys, data were collected from workers across diverse sectors, including government, government-linked corporations (GLC), private, and small and medium-sized enterprises (SMEs), through Google Forms. The study adopts an interpretivist paradigm, recognizing the subjective nature of stakeholders' experiences and perspectives. Findings contribute to a nuanced understanding of CSR practices and governance dynamics, shedding light on their relationships with organizational and financial outcomes in the Malaysian context.