DETERMINANTS INFLUENCING ADOPTION OF MOBILE PAYMENT (QR PAY) AMONG YOUTHS IN MALAYSIA

Authors

  • Siti Nur Zahirah Omar
  • Batrisya Adriana Jamri
  • Faizah Roslan
  • Nur Razliyatul Natasha Zakaria
  • Siti Nurmuniza Farisya Irwayu Muhammad
  • Hashim Mohammad

Abstract

The rapid growth of digital payment technologies has transformed how consumers and organizations conduct financial transactions. Among these developments are QR-based e-wallets, which are likely to gain popularity, particularly in emerging markets. E-wallet providers could strengthen their value propositions by providing smooth, engaging, and simple experiences that increase consumers' brand perceptions. The purpose of this study is to determine the factors influencing the adoption of mobile payment (QR Pay) among youths in Malaysia. A total of 420 youth was randomly selected from all over Malaysia and only 382 data were usable for this analysis. The findings may indicate social influence, perceived usefulness, perceived ease of use, perceived security, and reward.

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Published

2024-03-31

How to Cite

Siti Nur Zahirah Omar, Batrisya Adriana Jamri, Faizah Roslan, Nur Razliyatul Natasha Zakaria, Siti Nurmuniza Farisya Irwayu Muhammad, & Hashim Mohammad. (2024). DETERMINANTS INFLUENCING ADOPTION OF MOBILE PAYMENT (QR PAY) AMONG YOUTHS IN MALAYSIA. International Journal of Accounting, Finance and Business, 9(53). Retrieved from https://academicinspired.com/ijafb/article/view/777

Issue

Vol. 9 No. 53 (2024): Volume: 9 Issues: 53 [March, 2024]

Section

Articles