ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOUR THEORY

Abstract

The entrepreneurial intentions of university students are of paramount importance in shaping the future of entrepreneurship. This study explores the factors influencing these intentions and applies the Theory of Planned Behavior (TPB) to shed light on the decision-making processes that drive entrepreneurial aspirations. The research delves into the entrepreneurial intentions of university students, examining the key components of TPB, namely attitudes, subjective norms, and perceived behavioral control, to better understand the dynamics at play. By conducting surveys and analyzing data from a diverse sample of university students, we gain insights into their attitudes towards entrepreneurship, the influence of social norms, and the extent of perceived control over their entrepreneurial career choices. Future findings will reveal that TPB provides a valuable framework for understanding and predicting entrepreneurial intentions among university students. Attitudes towards entrepreneurship, subjective norms from peers, family, and mentors, as well as the perceived level of control over one's entrepreneurial future, are significant factors in shaping these intentions in Malaysia context.