HUMANISTIC LEADERSHIP AND ORGANISATION COMMITMENT AMONG P-HAILERS: A CONCEPTUAL STUDY

Abstract

The study examined the lack of leadership governance by the digital platform in the gig economy, which contributes to poor welfare among p-hailers, primarily young adults in the outbound logistics sector of food delivery services. The new gig economy is regarded as one of the value-added industries; however, being a technology company, it neglects the traditional employment relationship. As such, the research concentrates on improving the p-hailers' welfare to have a practical organisational commitment. This conceptual study aims to construct a research model on the relationship between humanistic leadership and organisation commitment through a literature review and a conceptual framework on the two variables. The research model developed in this study explained the relationship between humanistic leadership and the organisation's commitment. The established hypotheses recommended a positive relationship between humanistic leadership and affective commitment and a negative relationship with the other two commitments, continuance and normative. A continuing effort is necessary to integrate humanistic leadership into the gig economy so it may adhere to sustainable development goals and continue to contribute to the digital economy and society. The study will assist related parties, especially the digital platform organisation, to adopt humanistic leadership to improve the current welfare issue and lead to better organisation commitment