THE CHRONOLOGY OF ELECTRONIC WORD OF MOUTH (EWOM) DEFINITIONS

Abstract

The present of the Internet, have created many chances for consumers to communicate and interact with more people which increase the consumers power Modernization version of traditional WOM with its own points can be recognized as eWOM (Vilpponen, Winter, & Sundqvist, 2006). eWOM become a platform to customers to gain trustable and reliability information about products and services to allow them to make the right purchase intention or right decision making. The purpose of this article is to analyse the definition and development of Electronic word-of-mouth (eWOM) which began in 2004 together with the similarities in definitions by past researchers. This article consists three parts which are introduction, the development of the definition of electronic word of mouth (EWOM) and conclusions. This research is based upon literature study. Based on results, chronologically discovered that the eWOM has developed a definition which apply for company to develop effective two-way communication at low cost and message delivered timely and this provide customers with reliable and valuable information to make purchase decision.