BEHAVIOR PERSPECTIVES TOWARD ONLINE SHOPPING IN MALAYSIA

Abstract

Online shopping is a worldwide phenomenon that is rapidly expanding, especially in Malaysia. Shopping online involves both purchasing and selling items. Online shoppers' behavior has an impact on the market. Risk, cheating, database manipulation, and privacy are a few factors to consider before making a final choice. Numerous important factors should always be considered when deciding whether to shop online. This is since a variety of factors can be considered when purchasing online. This study was done to determine how shoppers’ behavior toward online shopping in Malaysia's eastern area relates to characteristics including convenience, website design, time savings, and security. There were 384 respondents from the study participants, including online shoppers. Simple random sampling and survey methods were employed. The research revealed that time-saving was insignificant to behavior. The implication of this study is that most shoppers were spending a lot of time online shopping in Malaysia.