THE TRUST FACTORS THAT INFLUENCE ONLINE BUYERS ON E-COMMERCE

Authors

  • Muhammad Naqib Bin Mat Yunoh
  • Ling Yong Qi
  • Mahathir Bin Muhamad
  • Zul Karami Bin Che Musa
  • Wan Farha Binti Wan Zulkiffli
  • Nur Izzati Binti Mohamad Anuar

Abstract

Nowadays, E-commerce has grown rapidly in the market at the world. E-commerce bring many benefits and easy to our daily life. The benefits of internet give many business organizations a new chance and interrogate. But, there are many psychological and behavioral things such as trust, security of the business deal, unwilling to modify, and precedence for everyone to connector which seem to impede the growth of E-commerce. (Ali Khatibi et al., 2003). This research examines the trust factors that influences online buyers which is online buyers review, security and service quality on E-commerce in Tanah Merah, Kelantan. Data was collected from 350 respondents who had even do the online purchases. Descriptive analysis and reliability test was used to analyze data towards trust factors in Tanah Merah, Kelantan. This research also used quantitative through structured questionnaire.

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Published

2022-09-30

How to Cite

Muhammad Naqib Bin Mat Yunoh, Ling Yong Qi, Mahathir Bin Muhamad, Zul Karami Bin Che Musa, Wan Farha Binti Wan Zulkiffli, & Nur Izzati Binti Mohamad Anuar. (2022). THE TRUST FACTORS THAT INFLUENCE ONLINE BUYERS ON E-COMMERCE. International Journal of Accounting, Finance and Business, 7(43). Retrieved from https://academicinspired.com/ijafb/article/view/538

Issue

Vol. 7 No. 43 (2022): Volume: 7 Issues: 43 [September, 2022]

Section

Articles