PREDICTING ORGANIZATIONAL PERFORMANCE IN THE CONTEXT DUBAI SMES: A MEDIATED MODERATED MODEL

Abstract

SMEs are regarded as a vital component of any economy regardless of the development status. This study considers the role of entrepreneurial leadership, learning orientation and digital transformation in determining the business performance for the Small and Medium Enterprises as working in Abu Dabhi, UAE. For this purpose, primary data was collected with the help of questionnaire as developed through extracting the various items from existing literature for the study variables. With the help of probability sampling, a valid sample of 400 respondents was collected and empirically analyzed. Furthermore, based on the deductive approach, current study has tested the relationship between the variables through two step approach which is entitled as measurement model assessment and structural model assessment, respectively. The findings through measurement model assessment specify that there is no problem for the reliability, internal consistency, and other measurements which are necessary while going for the structural model assessment. Additionally, the study findings through structural model analysis indicate that there is a significand and positive impact of entrepreneurial leadership, learning orientation, and digital transformation on the performance of SMEs as working in Dubai. Based on the study findings, it is stated the factors like learning orientation, digital transformation, and innovative capacity are showing their good role in determining the organizational performance from the context of SMEs. Furthermore, innovation capacity is also examined as a good indicator towards organizational performance. On the other side, innovation capacity is playing its significant mediating effect on the relationship EL-OP, and between LO and OP, respectively. Finally, the findings show insignificant moderating effect of digital business strategy on the relationship between digital transformation and organizational performance of SMEs. The findings under present study would be of great support to various decision makers and business managers as working in small and medium enterprises of Abu Dahbi, UAE. Besides, some contributions along with the limitations as also provided under this study.