REALIZING SUSTAINABLE DEVELOPMENT GOALS VIA ENTREPRENEURIAL DIGITAL MINDSET: RESOURCE-BASED VIEW PERSPECTIVE

Abstract

Digitization is the way to go for entrepreneurs to survive during the post-pandemic recovery era. The objective of this paper is first, to review the latest strategies related to promoting a digital mindset among entrepreneurs to stay relevant in this uncertain environment and second, to suggest the importance of an entrepreneurial digital mindset as the intangible resource using the Resource-based View Theory to sustain competitive advantage. This paper recommends several actions that promote the digital entrepreneurial mindset i.e. 1) prioritize opportunities, 2) continuously promote technological skills, 3) boost creativity and innovation, and 4) enhance agility and flexibility. This is among the first paper that conceptualizes the entrepreneurial digital mindset as an intangible resource. This paper also proposes a hierarchical model of the entrepreneurial digital mindset contribution to the business, national, and sustainable development goals.