CONSUMERS’ ATTITUDE TOWARDS AGRICULTURE PRODUCTS PURCHASED VIA E-COMMERCE PLATFORMS IN SELANGOR

Authors

  • Nur Hazwani Mohammad Azam
  • Nur Fatin Munirah Aris
  • Nur Erni Syaliza Ahaddon
  • Fazleen Abdul Fatah
  • Abdul Rahman Saili

Abstract

The study was conducted to understand consumer perspectives and acceptance of agriculture products purchased via e-commerce platforms. Three main factors that influence consumer perspective were identified which include perceived risk, consumer trust, and perceived benefit. The results showed that, out of three factors, only two significantly influence attitude towards purchase: perceived benefit and consumer trust. Consequently, attitude significantly influences consumer behaviour in purchasing agriculture products via ecommerce platforms.

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Published

2022-07-31

How to Cite

Nur Hazwani Mohammad Azam, Nur Fatin Munirah Aris, Nur Erni Syaliza Ahaddon, Fazleen Abdul Fatah, & Abdul Rahman Saili. (2022). CONSUMERS’ ATTITUDE TOWARDS AGRICULTURE PRODUCTS PURCHASED VIA E-COMMERCE PLATFORMS IN SELANGOR. International Journal of Accounting, Finance and Business, 7(41). Retrieved from https://academicinspired.com/ijafb/article/view/447

Issue

Vol. 7 No. 41 (2022): Volume: 7 Issues: 41 [July, 2022]

Section

Articles