SUCCESS FACTORS OF OF SMALL AND MEDIUM ENTERPRISE RETAILERS IN PAHANG

Abstract

The study is about investigating factors that can improve the entrepreneurship ability of retailers to achieve success with SME retailers in Pekan, Pahang. The study is about the subject of strategic management and it is about retailer’s entrepreneurial skills. It is a study focused on how entrepreneurs can lead SME retailers to greater success by having an important set of skills instilled within them. The independent variables of the study are financial management skills, technology skills, human resource management skills, and marketing management skills. The dependent variable will be a retailer’s entrepreneurial ability to achieve success with the SME retailers. The quantitative methodology is used as the main research design of the study. The data collection was done using a questionnaire that has close-ended questions and five-point Likert scale questions. The researcher used quantitative data and carried out an SPSS data analysis method to carry out statistical testing. The location of the study was be Pekan, Pahang. The data analysis brought about a lot of findings that were valuable. The pilot test results showed reliability, the real survey was found to be internally consistent, and the instrument was found to have normality as well. More importantly, it was found by the correlation tests that all independent variables are correlated positively with the dependent variable. The multiple regression test showed that the independent variables are significant (p<0.05) and thus proving that financial management skills, technology skills, human resource management skills and marketing management skills all have a positive effect on SME retailers in Pekan, Pahang. It showed that all research objectives were met very well and it also means that all the hypotheses are supported, thereby bringing a successful outcome of the research.