Leveraging advanced data mining techniques for personalized education

Authors

  • Amira Idayu Mohd Shukry Faculty of Information Science, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia
  • Lai See May Academy of Language Studies, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia
  • Nur Ainatul Mardiah Mat Nawi Faculty of Information Science, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia
  • Nik Nur Izzati Nik Rosli Faculty of Information Science, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia
  • Siti Aishah Mokhtar Faculty of Information Science, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia
  • Muna Nur Syaida Mohd Said Faculty of Information Science, Universiti Teknologi MARA Kelantan Branch, 18500 Machang, Malaysia

Keywords:

Personalized education, data mining, educational data mining, student performance, learning analytics

Abstract

Modern technology in education has introduced personalized learning where the educator can adapt their teaching methods based on what a student can and wants to do. Advanced data mining methods help personalize learning by analysing large datasets and recognizing patterns or trends that can support instructional decision making, thus enhances personalized education effectiveness. This theoretical essay considers how Educational Data Mining (EDM) is relevant to supporting personalized education. The study is based on the literature review approach as it evaluates academic publications on the topic in credible online databases including Scopus, Web of Science, emerald, ScienceDirect and google scholar. The analysis also illustrates how advanced data mining techniques, such as classification, clustering, and machine learning, could be used to assess the large educational datasets in order to determine learning patterns, predict student performance, and aid in adaptive instruction. The discussion indicates that EDM has the potential to enhance student engagement, early intervention of the at-risk learners, and evidenced based teaching methods. Future studies must address ethical concerns, privacy of data and how individualized data-based learning systems can be scaled.

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Published

2026-06-10

How to Cite

Mohd Shukry, A. I., May, L. S., Mat Nawi, N. A. M., Nik Rosli, N. N. I., Mokhtar, S. A., & Mohd Said, M. N. S. (2026). Leveraging advanced data mining techniques for personalized education. International Journal of Accounting, Finance and Business, 11(65). Retrieved from https://academicinspired.com/ijafb/article/view/4136