THE RELATIONSHIP BETWEEN FOOD DELIVERY APPLICATION (FDAs) ATTRIBUTES AND CUSTOMERS' SATISFACTION DURING COVID-19

Abstract

Pandemic COVID-19 has erupted the majority system of business in the world. Many sectors have gone through downhill especially the tourism sector. However, the food and beverages industry somehow has shown a slightly different outcome. This is because the usage of mobile gadgets has led to a lot of innovation and the creation of mobile applications including Food Delivery Application (FDAs). This study aims to determine the positive relationship between FDAs attributes and customers’ satisfaction. The hypothesis was tested by distributed the survey questionnaire through an online platform. The impact from this study will allow people to realize the technology for online food ordering is entrancing because it has become part of daily life and the fame for this application has increase exquisitely. From this study, all the food delivery companies can improve their business by identifying their strength and weakness. They also can focus to offer a better-quality service so the customer can get a better experience, services, and expectations.