MINDFUL EMPLOYEE: ITS IMPACT ON INNOVATIVE WORK BEHAVIOUR WITHIN SERVICE SETTING

Abstract

The pursuit of marketing managers who constantly finding ways to handle problems and making a quick decision and offering better services has commanded various studies on innovation. The rapid change in consumer preference and taste has highlighted the importance of conducting mindfulness studies, which assist in ensuring service organization’s survival. However, it is important to note the extent to which employee mindfulness affects employees' innovative work behavior. Therefore, this paper reasoned that employee that has higher awareness, involvement, and motivations will pay higher attention on providing an innovative behavior in implementing their job. The framework for this study was developed using various empirical studies of mindfulness and a survey of 129 service employees. The finding of the research suggested that Novelty Seeking and Novelty Producing have the most significant influence on innovative work behavior. It is hoped that this study will help the tourism service providers to understand the condition of employee mindfulness which can later be used as the foundation to create innovativeness in the workplace.