A STUDY ON THE ACCOUNTING STUDENTS’ PERCEPTIONS TOWARDS TEACHING QUALITY AT UNIVERSITY

Abstract

This study aims to access the perceptions of the undergraduate students of accounting on the teaching quality of two different subjects: accounting and business. Eight categories of teaching quality were identified and included in the questionnaire. A total of 180 questionnaires were collected and valid for analysis. The results show that there are significant differences between students’ perceptions on the teaching quality for both subjects. The findings revealed that, the most important character in improving teaching quality is the ability of lecturers to simplify the difficult concept in order to ease students understanding on the subject matter, regardless of types of subjects. Knowledgeable and ability for consultation were ranked number two and three, interchangeably between accounting and business subjects. The appropriateness of teaching technique employed in class was ranked last for accounting subject. On the other hand, prompt feedback on students’ progress by the lecturer was ranked last for the business subject. The findings from this study will be able to assist new and inexperience lecturers to gain important information on teaching quality through their teaching approaches as well as personality development as an individual.