The impact of technology advancements on impulse buying behavior in online shopping on credit among Malaysians

Abstract

Impulse buying behavior has become a key area of interest in understanding consumer decision-making processes, particularly in relation to credit usage. Furthermore, impulse buying on credit often leads to overspending and the behavior can result in increasing the risk of default. Additionally with the advancement of technology also significantly influence impulse buying behavior by enhancing accessibility, and engagement in the shopping experience. Thus, this study aims to determine the availability and accessibility of personal smart devices, accessibility of E-commerce websites, internet browsing speed and social networking on impulse buying behavior. Theory of Planned Behavior serve as the basic framework for this study. Using a quantitative approach, convenience sampling was employed in selecting sample size. Data were obtained from 153 consumers who use online shopping on credit. The findings of the study validate a significant effect on availability and accessibility of personal smart devices, accessibility of E-commerce websites, internet browsing speed and social networking on impulse buying behavior. The implications of the findings were discussed, and recommendations related to researcher, marketers and policy makers were made. Future research includes further investigations on the constructs using qualitative approaches plus exploring other variables that can influence impulse buying behavior on credit.