COST, SECURITY AND FEATURES INFLUENCING BABY BOOMERS BEHAVIORAL INTENTION ON ADOPTING WHATSAPP APPLICATION

Abstract

The usage of WhatsApp application has growth rapidly due to the easiness of the usage in daily activities WhatsApp application may be a portable informing alternative to texting that employments your data plan or Wi-Fi connection. Users can send and receive messages without charge with anybody else who employments the app. The purpose of this study was to analysis the influence of security and features on WhatsApp application that effect baby boomers behavioural intention in daily lives. The usage of WhatsApp application among baby boomers are prone to ease of sending messages and is also easy to connect with family and friends. However, it is less aware of the advantages and other facilities provided by the application. Thirty two (32) in-depth interview sessions were conducted with participants in four (4) zones in Malaysia, whom are baby boomers’ generation. The selections of participant are based on several criteria which are participant who birth on the year between 1946 until 1964 or between 53 years and 71 year in 2017 and use WhatsApp application in their daily activities. The study indicates that WhatsApp application is secured applications that have an end-to-end encryption system that secured all the message send by the users. Other than that, all participants also indicate that the features that have on WhatsApp application is the most reasons they choose to use WhatsApp application in their daily lives. Overall, the usage of WhatsApp application has given the positive effect toward baby boomers behavioural intention in daily lives usage due to the function and features that provided by the application. In this study, all the information regarding baby boomers generation as well as WhatsApp application has is explained well that might be useful for the future studies concerned with this field.